Founded in 1996, Goods of Desire has grown from a small retail space in Ap Lei Chau to a well-established, multi-faceted local brand, proudly flying the flag of Hong Kong, providing a sophisticated image of the city for an international audience.
Quintessentially Hong Kong, the name “G.O.D.” means “to live better” in Cantonese. G.O.D. designers are inspired by the vibrant culture of this energetic city where east meets west, and age-old traditions meet cutting-edge technology. With humour and creativity, they turn everyday subjects into truly extraordinary objects.
